In marketing, we talk a lot about differentiation, about defining your unique selling proposition or USP and how you provide unique value to your clients. In the past month, I’ve read twoRead More…
The number of job openings rose to 10.9 million in late 2021, and the number of hires declined to 6.3 million, according to the Bureau of Labor. So how do we findRead More…
At the end of 2019, the US economy, as measured by Gross Domestic Product (GDP), increased by 4.1% over 2018 to nearly $22 trillion. Economists agreed that 2020 would be another recordRead More…
It’s a tough time to be a recruiter. There are more open jobs than applicants. Employee turnover is on the rise. Job seekers are taking their time finding new positions and expectRead More…
Finding qualified employees is always one of the common pain points, especially when the economy is going through a change. It’s not that there are not enough people looking for a job;Read More…
Fast internet concept We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbedRead More…
Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about getting people to takeRead More…
Drive along any major street in the US, and you’ll find streets dotted with “Now Hiring” signs. It’s clear we are struggling through a labor shortage driven by a perfect storm ofRead More…
It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain groups,Read More…
Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, their differences are quite pronounced. How audience “targets” areRead More…